Why Audience Research is important?
Audience Research is very important for creators of the media text. It allows them to know what are the people who watch it, what they like, how they react on different scenes etc. It is waste of time and money if company makes a film worth millions of dollars, and no one would like to watch it because it is not enough exciting or interesting. The company wouldn't make any profit at all.
How Audiences are categorized?
The audiences are categorized in to different categories. The demographic devides them into certain categories like age, gender, hobby, occupation, religion, nationality etc. while the social economic demographic devides people into different social classes. A - upper class, B middle class, C1 lower class, C2 working class, D... etc.
This helps the makers of the media text, to specify, what kind of audience will want to buy their product. For example if they will create sci-fi film, audiences will be people interested with the space, robots, future, science or supernatural things. So there is a large variation of the people who will or may watch this film.
Key Audiences Theories, that explain the Media's Relationship with the Audience
The best theories that explain the relationship between media and audience are:
* Hypodermic Needle Model
* Two Step Flow Model
websites:
http://www.c4life.com/media/ecom/cat/self-hypnosis1.jpg
http://blackpoolmedia.files.wordpress.com/2008/06/blog-two-step-flow-diagram2.png?w=267&h=317
Audience Research is very important for creators of the media text. It allows them to know what are the people who watch it, what they like, how they react on different scenes etc. It is waste of time and money if company makes a film worth millions of dollars, and no one would like to watch it because it is not enough exciting or interesting. The company wouldn't make any profit at all.
How Audiences are categorized?
The audiences are categorized in to different categories. The demographic devides them into certain categories like age, gender, hobby, occupation, religion, nationality etc. while the social economic demographic devides people into different social classes. A - upper class, B middle class, C1 lower class, C2 working class, D... etc.
This helps the makers of the media text, to specify, what kind of audience will want to buy their product. For example if they will create sci-fi film, audiences will be people interested with the space, robots, future, science or supernatural things. So there is a large variation of the people who will or may watch this film.
Key Audiences Theories, that explain the Media's Relationship with the Audience
The best theories that explain the relationship between media and audience are:
* Hypodermic Needle Model
* Two Step Flow Model
Hypodermic Needle Model - this models suggest that the media is capable of mass manipulation, and people believe in it. The best example of it is when you see the advertise in the TV and it shows some cleaning product that is so great that little amount of it will clear everything very well. So people believe it and they buy this product. The same thing appears in the film. If the film shows that the alliens landed on the earth people may think that this is true and they will start to believe. Also there may be people who will watch it and agree that maybe alliens are existing but they havn't landed on the earth.
Two Step Flow Model - this model suggest that the media is passing on across people. So for example if i have watched some nice interesting film, i will tell it my friends, and persuade them to watch it because it is so good. They will watch it and persuade other friends to watch it. And so on... until thousands or millions of people know about the current media text. It is the one of the best ways of advertising the media text product.websites:
http://www.c4life.com/media/ecom/cat/self-hypnosis1.jpg
http://blackpoolmedia.files.wordpress.com/2008/06/blog-two-step-flow-diagram2.png?w=267&h=317
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